AMTUK

The Association of Master Tradesmen: What do they offer to contractors?

          The Association of Master Tradesmen understands that in recent years the reputation of the building  industry as a whole has been seriously damaged by so called “rogue traders.” Although unscrupulous traders represent a minority within the industry,  their practices get widespread public attention. This is largely due to the fact that such tradesmen often target the most vulnerable people  in society. This combined with the fact that a serious amount of damage can be caused to consumers by rogue traders has resulted in widespread distrust of the industry as a whole. This distrust is accentuated by the high level of popular television programmes dealing with this very issue. Such programmes often give consumers an exaggerated view of the prevalence of rogue traders within the industry. 

           Building companies and related trades must understand the concerns of consumers in the current market. Trust is a consumers main concern. Although price, overall impression and experience plays a major role in a consumers decision making process, trust remains the most important aspect of any consumers decision. If a consumer does not trust their contractor then all the other aspects they use to make a decision are irrelevant. The Association of Master Tradesmen (AMTUK) can help contractors build the trust they need.

          AMTUK is an association of builders and related tradesmen. Members of the association have agreed to a strict code of practice. This code of practice sets out the way in which AMTUK expects its member to conduct their business. The code centres around fairness, transparency, honesty and quality of service.

          Consumers who use an AMTUK member are asked to review the contractor at the end of any work completed under the AMTUK reviews procedure. These reviews help AMTUK to keep track on its members work and helps future clients sourced through the association to better judge individual members.

          By displaying the AMTUK logo potential clients will know the contractor has gone through a rigorous process to ensure they meet the high standards of the association. These include reference checks, confirmation of qualifications and insurance documentation. These checks show consumers that the contractor is pro-actively setting themselves aside from the rogue's within the industry.

          Membership in itself to the Association of Master Tradesmen can help increase a contractors conversion rates. Helping to convert enquiries in to clients, however AMTUK operates in a very different way than many other associations. As well as operating as an association, in the general sense, they also pro-actively market themselves to consumers generating thousands of direct enquiries. The enquiries generated by AMTUK are then passed to the associations members. This service sets the Association of Master Tradesmen aside from other similar organisations. As well as helping to build trust with clients sourced independently members are also offered enquiries generated through AMTUK's own marketing efforts. 

          If a contractor is looking for ways to increase their level of enquiries and consumers trust of their organisation, as a result increasing the amount of contracts they achieve then the Association of Master Tradesmen is seriously worth considering.

------------------------------------------
           
Association of Master Tradesmen